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Sole Searching Shoes in Southport, NC

My name is Rebekah Page and I am the owner and creator of Sole Searching.   After acquiring a Masters degree in Apparel/Textile Marketing and Business Management, I spent 10 years working in the corporate world for such companies as Nike, VF Corporation, and Fruit of the Loom.  I’ve had a passion and flare for apparel, shoes and accessories since I was a little girl!  I view apparel, shoes and accessories as a visual expression of one’s personality, emotions and self.  However, after spending 10 years working the corporate game and learning the in’s and out’s of the business; I was ready for a change and a new challenge.  So I took a 6 month sabbatical and did some “soul searching,” weighing my options and trying to decide if I should switch careers, get a PhD, or start my own business; hence the name Sole Searching was born, as I decided to go out on my own and open a shoe store.

The motto for the store is “fabulously funky affordable fun footwear and accessories”.  My goal is to bring shoes and accessories to the public that are not the every day black pump or sandal one can find in a typical department store, while at the same offering these shoes at affordable prices.  I believe anyone can find cute funky fun shoes expensively, hence Kate Spade, Donald Pliner, Prada, Coach! Gucci! we all love them, but it’s finding the diamonds in the rough that is a challenge; the funky cute shoes that one can actually afford is what sets Sole Searching apart from others.  So, I scour trade shows in New York, Atlanta, Las Vegas and Los Angeles, looking for “fabulously funky affordable footwear and accessories” for the store.

The store is located in the cozy, quaint coastal town of Southport, NC.  This location was chosen for several reasons, first because of the tremendous growth of the area, second because the town resides on the inter-coastal waterway and has all the charm of a small southern coastal town, and last but not least because I grew up spending my youthful summer days in Southport and the memories of the 4th of July festival, fresh North Carolina seafood, the warm southern ocean breeze, and the hot sand between my toes were calling me home!  The town is sandwiched between Wilmington, NC and Myrtle Beach, SC and has grown tremendously in the past 5 years.  Once a hidden treasure, Southport is now known for all its charm and has even become a destination for weddings, family vacations and reunions, antiquing and specialty shopping!

On a personal note, the store allows me the freedom to be creative and design, as I am able to feature my jewelry line of semi-precious stones including jade, turquoise, mother-of-pearl, silver, gold and much more.  Everything in the line is one-of-a kind and I enjoy finding stones everywhere I travel from New York to Mexico.  I draw inspiration from art, nature and fashion and love that I have the ability to combine this passion with my love for the store.  However, owning the store has meant the most to me because my favorite past time is spent with my cocker spaniel, Mollie, who’s been a part my life for over 13 years!  She is the “official store greeter” and not only keeps me company but is my sunshine!